Social Networking — Are You Connected?

Effective networking is not about popularity. It’s about building relationships that are mutually beneficial. Networking is a skill highly regarded in the corporate world, but often overlooked by those embarking on a freelance career. Becoming self-employed can have an isolating effect, but as an individual building your own business, you need your social network to grow not diminish.

First, don’t underestimate online social networks. Often adults dismiss these platforms as teenage chat sites, but those who do are missing out on some great opportunities. As a freelance writer I have meet a number successful individuals throughout the publishing industry. They’re not only an inspiration, but have been very generous with their time and professional opinion. As with traditional networks, many of these individuals have introduced me to members from their own network. This is one of the best ways to diversify your network. You never know who may need your services in the future.

Next, join professional organizations. These usually require a membership fee, but are generally worth it. Make sure to weigh the cost of membership against the benefits of membership before you decide. Most organizations will have local functions, newsletters and forums. This is the fastest way to network within a specific market.

Finally, nurture your contacts. Make note of birthdays and special occasions. Don’t forget to express gratitude when they help you. Stop by once and a while just to see if they need your assistance, helping someone before they ask is always a great way to build stronger relationships. Remember, they’re not just your contacts, their people, too.